Dominion Dealer Solutions Integrates Autobase CRM with DealActivator Equity Mining

Dominion Dealer Solutions Integrates Autobase CRM with DealActivator Equity Mining


Dominion Dealer Solutions Integrates Autobase CRM with DealActivator Equity Mining

Provides automotive dealers with real-time updates seamlessly in both Autobase’s CRM and DealActivator’s award-winning equity mining tool

Norfolk, VA – June 07, 2017– Dominion Dealer Solutions announced today that its industry-leading automotive equity mining solution, DealActivator, is now fully integrated with Dominion Autobase, one of its customer relationship management (CRM) systems. The combined power of Dominion’s DealActivator and Autobase platforms gives franchised auto dealerships enhanced business intelligence and new lead information to increase sales.

“Dealers need efficient ways to follow up all leads. With the new Autobase Equity Logbook, both new and used car dealerships can contact their equity leads through the same processes already in place for lead follow-up in the CRM. This makes it a seamless process and ensures that no opportunity falls through the cracks,” noted John Hardacre, product manager for Dominion Autobase.

This integration gives new and used car dealership sales managers easy, instant access to a vehicle’s DealActivator equity data within Autobase CRM. Now, Autobase CRM users will experience the largest driving force in equity sales — the DealActivator Priority Page. For dealers using both DealActivator and Autobase, the CRM and equity information will appear on the same screen. Automotive dealers will no longer be required to log into these systems separately, saving time for both dealership employees and customers on the lot. Dealers can quickly review top equity service customers daily without leaving Autobase CRM. Customer updates, including calls, emails, texts or notes made in either system, will be reflected in both, eliminating the need for additional manual entry. Dealers using Autobase CRM will find the follow-up process streamlined by this integration, since they can now contact customers in an equity position in priority order by filtering those most likely to close.

“We are excited to bring DealActivator’s award-winning equity experience to Dominion’s Autobase CRM. Automotive dealers using Dominion’s Autobase will be ecstatic to start experiencing smart priority leads and other equity enhancements directly in the CRM,” noted Alan Andreu, general manager of equity solutions at Dominion Dealer Solutions.


For more information on the benefits of DealActivator’s equity mining tools combined with Autobase’s CRM at your automotive dealership, please call 877-421-1040.

About Dominion Dealer Solutions

Dominion Dealer Solutions improves dealers’ lives by developing advanced technologies including: reputation and social media management, responsive websites, digital advertising, SEO, SEM, multi-channel marketing, and custom market reports. Coupled with award-winning lead management, inventory merchandising, equity mining, customer relationship (CRM) and dealer management (DMS) solutions, Dominion redefines automotive retail by delivering first-class customer experiences for today’s automotive dealerships. Based in Norfolk, Virginia, every OEM and over 10,000 U.S. dealers depend on Dominion’s foundation of innovation, integrity, excellence and teamwork to provide them with results at every turn. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises

Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals. Our widely recognized B2C web and mobile portals, including,, and, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships. Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, across the U.S., and internationally.

Media Contact:

Dominion Dealer Solutions
Peyton Hoffman
Director of Public Relations and Event Management

Customer Relationship Management (CRM), Data Mining, News,
CRM, Equity, Equity Mining, Equity Solution, Integration,

Ready to get started?