Hill Nissan Attributes 25% of Monthly Sales to DealActivator
Will Comprosky, Sales Manager at Hill Nissan was looking to bring in a solution that could increase ROI and help target service drive prospects. Before DealActivator, Hill Nissan did not have a way to see or target those who were in the service drive or measure the ROI on the customers who came and closed a deal. Comprosky had used other solutions that were very limited in their capabilities and wildly inaccurate with the customer data. uctivity out of the sales team. Director of Dealer Services, Craig Misak, stressed that most of the CRMs they considered would have made the dealership conform to the software, rather than the other way around and they wanted their final choice of CRM to break the mold in that aspect.
Will Comprosky credits the ease of the tool to the success Hill Nissan has seen. “When I come in each day, I open the tool and don’t close out of until the end of the day because it helps with all of my daily functionalities,” Comprosky continues.
When calculating a customer’s new payment in a new vehicle, DealActivator is incredibly accurate. Knowing the staff at Hill Nissan is presenting correct information each and every time gives Comprosky confidence. Whenever a new tool is introduced it can be intimidating, but once the simplicity and ease-of-use of DealActivator was proven, Hill Nissan and it’s staff was fully on board.
DealActivator assists the sales team by showing them exactly who to target. In addition, Hill Nissan is able to gauge performance based on the ability to see who is engaging in the tool and pursuing those daily opportunities. “In both November and December 2017 , we attributed 25% of our sales to the DealActivator tool alone!” says Comprosky. “When a customer sees that their payment can be lower in a new model car - it’s a no brainer for them!” Comprosky concludes.