By: Shane Marcum, General Manager, Cross-Sell and Inventory Solutions 

Issues one and two of The Definitive Guide to Automotive Inventory Management discuss how actual photos and videos drive consumer engagement and boost shopper confidence. But once online shoppers are engaged, what keeps their attention? While photos and videos help car shoppers envision themselves in a particular vehicle, they also need written reassurance that a vehicle is as perfect on the lot as it is online.

Transform your vehicle descriptions – Get the latest issue of The Definitive Guide to Automotive Inventory Management

Adding compelling, detailed stories to vehicle listings attracts and keeps the attention of online shoppers. These stories enhance the connection between the new or used vehicle and the shopper. Use language with strong calls-to-action and incorporate relevant keywords. This increases the likelihood that consumers see your vehicles and results in more leads and showroom visits. Descriptions should educate consumers, as well as entertain them. Build connections and loyalty with online car shoppers while ensuring that your inventory performs at its best.

Vehicles with stories and comments perform better than those without. Unique vehicle comments resonate with consumers and give your dealership a competitive advantage. In order to drive success for your dealership, use an automated service to create stories and narratives from raw inventory data. This saves your dealership time and money while providing accurate, SEO-optimized descriptions for each new or used vehicle on your lot.

Download the complete third issue of The Definitive Guide to Automotive Inventory Management  for more on how storytelling can transform bland vehicle descriptions to give your dealership a competitive advantage.