• Why Every Dealer Should Track Competitors’ Prices

    By: Danielle Longenecker, Product Marketing Manager “Why Every Dealer Should Track Competitors’ Prices” is a new, weekly blog series throughout the month of September that will highlight the many reasons why auto dealers should evaluate their local competition daily. To start off the series, we look at recent automotive industry trends causing price adjustments. Reason […]

  • Are Your Competitors Dominating Local Listings?

    By: Danielle Longenecker, Product Marketing Manager A recent study by LotVantage notes vehicle inventory posted to Craigslist turns about 10 days faster than those not listed on Craigslist. What if your dealership could sell vehicles even faster? Winning on listing sites like Craigslist requires a two-fold strategy for today’s automotive dealerships – professional, branded images […]

  • Video: Hit the Road to Inventory Success

    By: Danielle Longenecker, Product Marketing Manager Dealer Specialties® has a complete suite of merchandising tools for all your automotive inventory management needs, so you can hit the road to success this summer! Merchandise new and used vehicles with professional photos and videos. Price new cars with OEM incentives and dealership inventory rebates, and automatically publish […]

  • A New Car Manager’s Dream Come True

    By: Danielle Longenecker, Product Marketing Manager Two popular Dominion Dealer Specialties’ inventory products have teamed up to form a powerful merchandising combination, and New Car Managers will feel the impact (in a good way)! Dominion StoryBuilder® and New Car Incentives pack a one-two punch for quick and efficient new car merchandising. The first 250 characters […]

  • Vehicle Photo Tips for Success

    By: Danielle Longenecker, Product Marketing Manager Photographing new or used vehicle inventory doesn’t just mean taking pictures of a car, it’s showing shoppers why they should visit your dealership’s lot. The process of vehicle photography has many longstanding questions: How many images are best? Which images are most appealing to customers? What is the best […]

  • Prep Your Lot for Summer Success

    By: Danielle Longenecker, Product Marketing Manager The summer sizzle is upon us! Summer vacations, graduations, college students returning home, and family reunions. These events keep everyone on the move, which can be an obstacle for new and used car dealerships trying to get shoppers on their lot. There is usually more activity in the auto […]

  • Best Practices for High Quality Vehicle Videos

    By: Danielle Longenecker, Product Marketing Manager New or used vehicles videos quickly attract and engage an auto dealership’s online customers, while boosting monthly website leads. These videos can have a huge impact on how new or used car inventory is viewed if they are done right. Here are four best practices for recording and distributing […]

  • Two Tasks. One Tool. Vid2Pic.

    By: Danielle Longenecker, Product Marketing Manager How much time could you save if your vehicle videos could produce quality still images? Let’s say the average auto dealership photographer spends about 10 minutes per vehicle moving, staging and photographing interior and exterior features. Assuming your photographer can complete about 20 vehicles per day, this adds up […]

  • How Inventory Video Retargeting Can Increase Your Leads

    By: Danielle Longenecker, Product Marketing Manager Online retargeting ads have been a successful digital strategy since 1998. This cookie-based technology uses a simple code to target and follow consumers after they visit and then leave your website. For most automotive websites, only 1-2% of web traffic fills out a form in a given month. Retargeting […]

  • 5 Powerful Reasons for Video Marketing

    By: Danielle Longenecker, Product Marketing Manager It’s no surprise that car shoppers are increasingly turning to online channels to research and review the cars that they are looking to purchase. As one of the most powerful online channels, video plays a huge part in the customer sales cycle. Dealerships are missing this critical digital marketing […]

  • Dominion Autobase introduces enhanced inventory with its online version

    By: Jennifer Sanford, Director of Strategic Marketing Dominion’s award-winning CRM, Autobase, introduces new, enhanced inventory functionality for dealers using the online version of the CRM software. This new functionality gives dealers greater flexibility while using their Inventory data inside the Autobase CRM. Everything can be done easily inside one application rather than two. Autobase is […]