Showcasing your inventory online is absolutely crucial to your dealership’s business. Ensuring the vehicle listings show on the right websites, and to the right shoppers is even more vital to your online strategy. Craigslist might be one of those websites that isn’t top of mind when you think of online inventory solutions, but the site offers a better ROI than most might think.
“Cars listed on Craigslist sold 10 days faster than cars not listed on the site.”
LotVantage released a case study in 2016 that showed cars listed on Craigslist sold 10 days faster than cars not listed on the site. At Dominion Dealer Specialties, we’ve seen the trend as well, and understand the importance of stress-free Craigslist posting. That’s why we’ve made changes to our Craigslist car dealer software to allow dealers a simpler, yet smarter advertising platform for the mega-listing website. Here’s what’s new:
Simplified Craigslist Dashboard
Sometimes simple is better. With any dealer management software that’s definitely the case, the SmartListing Craigslist dashboard has been “dialed down” just for that reason. Dealers have the ability to fully customize their dashboard with post and inventory filters, making managing their ads a breeze!
In addition, dealer-facing ROI reporting has been added to the Craigslist dashboard for quick analysis of budget spend, leads, and ads.
Smarter Listing Intelligence
As the name SmartListing suggests, our posting logic has been enhanced to ensure the right mix of vehicles is posted on Craigslist. Our extensive database looks at Craigslist markets, and states nationwide, to determine which year, make and models have generated the most leads in the last 12 months. This results in an improved auto-selection of vehicles, eliminating guesswork.
Shorter Wait Time
When it comes to ROI, time is money! Dealers need vehicles to turn as quickly as possible, and the vehicles need to have accurate information and photos. SmartListing has been updated to quickly show any changes made to vehicle ads within minutes. From price changes, vehicle details, and vehicle photos… everything quickly updates to Craigslist quickly.
“Craigslist continues to rake in about 60 million users per month.”
Craigslist continues to rake in about 60 million users per month. Dealers need to list their vehicles where the shoppers are. Don’t miss out on a smart, simple, hands-free service that does the advertising for you!
Learn more about how Dominion inventory solutions like SmartListing can turn your inventory faster by contacting us at 877-421-1040.READ MORE >