By: Shane Marcum, General Manager, Cross-Sell and Inventory Solutions
A car is one of the biggest and most expensive purchases consumers will make. In order to encourage them to take action, your dealership’s Vehicle Detail Pages (VDP) and digital ads must grab their attention. Providing actual photos of available vehicle inventory enables consumers make a faster purchase decision. Car shoppers want to be able to verify the vehicle’s condition, options, trim levels and mileage.
Consider the following:
- Inventory listings with custom photos generate 217% more VDP views.1
- If a website contains actual photos of in-stock vehicles, shoppers are 74% more likely to VISIT a dealership and 53% more likely to BUY.2
Because consumers are spending more time online researching vehicles and dealerships before making a decision, it’s worth investing in actual vehicle photos instead of stock imagery. 74% of car shoppers prefer actual photos over stock photos.3 Actual photos build trust, buyer confidence, and drive consumer engagement. By ensuring you have sufficient, true photos, shoppers know that the vehicle is actually on the lot and available for sale.
Download the latest issue of The Definitive Guide To Automotive Inventory Management for more insights and tips on how to drive the best eCommerce success for your dealership by merchandising with actual photos.
2 Kelley Blue Book Research
3 PCG Research