By: Shane Marcum, General Manager, Cross-Sell & Inventory Solutions
Consumers want to know they are buying from a trustworthy dealership. In the seventh issue of The Definitive Guide to Inventory Management, we will discuss how warranties can build confidence and trust between your customers and your dealership.
Invest and stand behind strong vehicle warranties. Be transparent with customers and they will see that you take pride in what is being provided for each vehicle. Not only will your warranty give you a competitive advantage, but also it will help build a trustworthy reputation for your dealership.
Include warranty information in photo branding, window stickers, and vehicle videos. Drop in links to warranties for each vehicle online and disclose everything that is covered. Go the extra mile to merchandise this added-value benefit. By providing strong warranties and being transparent with consumers about them, you will gain their trust and confidence — and their business.
Learn the best strategies for strong warranty promotion, download the latest issue of The Definitive Guide to Inventory Management.READ MORE >