DealActivator Gets Updated with Prescriptive Analytics

DealActivator Gets Updated with Prescriptive Analytics

Dominion’s DealActivator Version 4 is Here to Serve Dealers With Prescriptive Analytics 

Prescriptive Analytics Provides Automotive Dealership Employees with improved functionality, greater conquest capitalization, and a better user experience

NORFOLK, Va. – March 15, 2018 – Dominion Dealer Solutions announced today that its award-winning equity mining solution, DealActivator, has been redesigned to provide dealership users with personalized experiences based on their roles. Prescriptive Analytics now provides sales users with daily equity workflow for optimizing sales. Similarly, BDC users are provided an advanced experience to generate customer traffic. An exclusive reporting dashboard is also at the forefront for the dealership manager.

DealActivator’s modern dashboard experience allows users to execute and accomplish their daily equity plans from a single screen. The new customer details page is filled with information that gives a full view of the customer. Users are still provided the revolutionary Priority Page, the largest driving force in equity sales that serves up the best equity matches in order of purchase readiness.

“Our team has utilized dealer feedback and developed the logic to identify where the equity software users spend most of their time and present them with daily tasks based on real customer needs,” says Alan Andreu, founder of DealActivator and vice president of product for Dominion Dealer Solutions.

The new DealActivator Customer Packet allows the user to prepare for their day with an easy one-stop printing center. Users can now print out packets which include a customizable service letter, Book Value Certificate, Presentation sheet and a lead sheet for any customer. Service reps can print multiple packets for everyone scheduled in the service drive all at one time, simplifying their workload. Earlier this month, Dominion released its ground-breaking, new Dominion VisionTM CRM that seamlessly pulls its equity features from DealActivator.

Get a firsthand look at the revolutionary equity tool at NADA Booth #3716C. To schedule a first view of the new Dominion DealActivator, please call 877-421-1040 or visit

About Dominion Dealer Solutions

Dominion Dealer Solutions improves dealers’ lives by developing advanced technologies including: reputation and social media management, responsive websites, digital advertising, SEO, SEM, multi-channel marketing, and custom market reports. Coupled with award-winning lead management, inventory merchandising, equity mining, customer relationship (CRM) and dealer management (DMS) solutions, Dominion redefines automotive retail by delivering first-class customer experiences for today’s automotive dealerships. Based in Norfolk, Virginia, every OEM and more than 10,000 U.S. dealers depend on Dominion’s foundation of innovation, integrity, excellence, and teamwork to provide them with results at every turn. For more information, visit our website, like us on Facebook, LinkedIn or Youtube, or follow us on Twitter.

About Dominion Enterprises

Dominion Enterprises (“DE”) is a leading digital marketing and software services company offering client solutions across multiple business verticals. Our customers rely on our B2B cloud SaaS solutions to establish their online and mobile brands, generate leads, and manage customer relationships through our, Dominion Dealer Solutions, Dominion Business Solutions / DX1, Travel Media and Franchise and Business Opportunity divisions. Our B2C web and mobile applications include,,,,, and About 2,000 employees reside and work in our Norfolk, VA home office and in offices across the U.S. Our employees will tell you about our collaborative, innovative, team-oriented work environment, excellent career enrichment opportunities, community service opportunities, competitive earnings, and a comprehensive benefits package that includes a generous 401(k). DE is an equal opportunity employer and supports a diverse workforce. DE is a drug-testing employer.

Media Contact:

Jennifer Sanford
Vice President of Marketing and Industry Relations
Dominion Dealer Solutions
(757) 351-8183

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automotive data mining, Automotive equity mining, Data Mining, DealActivator, Equity Mining,

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