Manually uploading inventory to Facebook is over. Users will be able to use automated syndication to list their inventory at no additional cost.
September 10, 2018
Norfolk, VA: Today, Dominion Dealers Solutions’ portfolio company Dealer Specialties announced a new inventory syndication partnership with Facebook Marketplace. The partnership allows dealers to syndicate their inventory directly to Facebook Marketplace, relieving them from uploading inventory manually. This feature will be available to current inventory management software customers at no additional cost.
Facebook currently has over 2 billion users with 550 million visits to buy-sell groups each month. Last October, Facebook announced an expansion on the selection of vehicles available to U.S. shoppers on Marketplace. “We noticed that auto is one of the most popular categories on Marketplace with millions of Americans looking at cars and vehicle listings every day,” said Facebook product manager Bowen Pan in an interview last fall with Forbes.
“We’ve been working with Facebook to create a better experience for our customers who sell a great deal of their inventory on the platform. We are confident that this will allow dealers to have more control and faster access to the inventory that’s listed,” said Shane Marcum, vice president of inventory services & solutions at Dealer Specialties.
By default, Marketplace shows listings and dealerships within 40 miles of a person’s location. Shoppers can sort through car listings using typical filters like price, model, and mileage. After a shopper views a vehicle, it will be advertised to them again in their news feed, as well as newly-added similar vehicles. This is a cost-effective way to keep a dealer’s inventory in front of in-market shoppers.
Once an action is taken by a shopper, Facebook Messenger starts a 1:1 conversation which can include video messaging.
The company sent out its initial communication to their customers last week and have had several inquiries from dealers who would like to begin using the syndication immediately.
Dealer Specialties serves over 3,000 dealers nationwide and is one of the only franchised vendors in the automotive space.
About Dominion Dealer Solutions
Dominion Dealer Solutions improves dealers’ lives by developing advanced technologies including reputation and social media management, responsive websites, digital advertising, SEO, SEM, multi-channel marketing, and custom market reports. Coupled with award-winning lead management, inventory merchandising, equity mining, customer relationship (CRM) and dealer management (DMS) solutions, Dominion redefines automotive retail by delivering first-class customer experiences for today’s automotive dealerships. Based in Norfolk, Virginia, every OEM and more than 10,000 U.S. dealers depend on Dominion’s foundation of innovation, integrity, excellence, and teamwork to provide them with results at every turn. For more information, visit our website, like us on Facebook, LinkedIn or Youtube, or follow us on Twitter.
About Dominion Enterprises
Dominion Enterprises (“DE”) is a leading digital marketing and software services company offering client solutions across multiple business verticals. DE customers rely on our B2B cloud SaaS solutions to establish their online and mobile brands, generate leads, and manage customer relationships through our Homes.com, Dominion Dealer Solutions, Dominion Business Solutions / DX1, Travel Media and Franchise and Business Opportunity divisions. DE’s B2C web and mobile applications include Homes.com, HotelCoupons.com, FranchiseOpportunities.com, FranchiseGator.com, Franchise.com, and BusinessBroker.net. DE has approximately 2,000 employees who reside and work in their Norfolk, VA home office and in offices across the U.S. Employees will tell you about a collaborative, innovative, team-oriented work environment, excellent career enrichment opportunities, community service opportunities, competitive earnings, and a comprehensive benefits package that includes a generous 401(k). DE is an equal opportunity employer and supports a diverse workforce. DE is a drug-testing employer.
