Dominion Dealer Solutions Launches Equity Plug-In for Industry CRMs

Dominion Dealer Solutions Launches Equity Plug-In for Industry CRMs

Dominion Dealer Solutions Launches Equity Plug-In for Industry CRMs

Provides automotive dealers the flexibility to use any automotive CRM in conjunction with DealActivator’s equity mining tool

Norfolk, VA – January 28, 2017– Dominion Dealer Solutions announced today that its industry leading automotive equity mining solution, DealActivator, has launched an automotive equity plug-in tool. This allows dealers using DealActivator for equity mining to integrate with any industry customer relationship management (CRM) system regardless of vendor.

The DealActivator Plug-in gives dealers easy, instant access to their equity data while allowing them to simultaneously view the customer’s profile in their CRM system. CRM and DealActivator information will appear on the same screen. No longer will dealers need to log into their CRM separately from DealActivator, saving time for both dealership employees and customers on the lot. Dealers can quickly review top equity service customers daily without leaving the CRM. Conversely, dealership staff will now be able to quickly distinguish the equity standing of each client in the CRM through the DealActivator Plug-in.

“We recognize that automotive dealers want the flexibility to use DealActivator’s best-in-class equity mining software without having to change CRM providers. This plug-in enables today’s dealers to continue using the CRM system that works best for their dealership, regardless of the vendor, while enjoying DealActivator’s data-rich equity tools,” noted Alan Andreu, general manager of equity solutions at Dominion Dealer Solutions.

DealActivator redefines the equity experience and delivers an entirely new stream of business opportunities from highly-qualified equity customers simply waiting to close. With the recent additions of DealActivator’s Soft Credit Pulls and Performance Booster packages, dealers have options to multiply revenue opportunities while gaining strength from strategy recommendations, coaching, and a plan for equity mining success.

For more information on the benefits of the DealActivator Plug-in for your automotive dealership, please call 877-421-1040.

About Dominion Dealer Solutions

Dominion Dealer Solutions improves dealers’ lives by developing advanced technologies including: reputation and social media management, responsive websites, digital advertising, SEO, SEM, multi-channel marketing, and custom market reports. Coupled with award-winning lead management, inventory merchandising, equity mining, customer relationship (CRM) and dealer management (DMS) solutions, Dominion redefines automotive retail by delivering first-class customer experiences for today’s automotive dealerships. Based in Norfolk, Virginia, every OEM and over 10,000 U.S. dealers depend on Dominion’s foundation of innovation, integrity, excellence and teamwork to provide them with results at every turn. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises

Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals. Our widely recognized B2C web and mobile portals, including,, and, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships. Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, across the U.S., and internationally.

Media Contact:

Dominion Dealer Solutions
Peyton Hoffman
Director of Public Relations and Event Management

CRM, DealActivator, Equity, Equity Mining,

Ready to get started?