Dominion Dealer Solutions Releases Additional Marketing Modules for its Digital Dashboard

Dominion Dealer Solutions Releases Additional Marketing Modules for its Digital Dashboard

Norfolk, VA – January 19, 2017 –Dominion Dealer Solutions has released new equity mining and dealership fixed operations advertising modules in its dealer-facing Dominion Dashboard®. Dominion is an award-winning industry leader in reputation management, social media marketing, responsive websites and equity mining.

Historically, the Dominion Dashboard has served Dominion’s U.S. automotive dealer customers with real-time reporting for digital marketing and advertising, using the automotive industry standard — Google Analytics. This unique reporting solution provides a single access point for Dominion’s solutions that include inventory management and merchandising, responsive websites, reputation management, search, email marketing, and social media management. The digital dashboard functionality gives dealers the highest level of transparency in their marketing campaigns and results.

In advance of the 2017 National Auto Dealer Association convention and expo and in conjunction with Dominion’s focus on dealership fixed operations, dealers now receive real-time Google Analytics reporting on all equity mining and fixed operations campaigns. These additions have further defined the dashboard as a true marketing epicenter, with the clarity and visibility necessary for automotive dealers to build successful, evolving marketing strategies.

“The addition of these modules to the Dashboard solves the long-standing problem for automotive dealers of having to reach out to multiple vendors to consolidate their campaign results. Now, today’s dealers can go to one place to determine their ROI across all of their marketing channels — the Dominion Dashboard,” stated Nicole Case, general manager for Dominion Digital Marketing.

With the addition of an equity mining widget integrated through DealActivator, dealers can measure the success of their equity mining campaigns in real time. Dominion’s omni-channel fixed operations module within the Dashboard adds transparent measurement to the digital marketing campaigns that drive both traffic and revenue for a dealer’s fixed operations. It enables dealers to reduce costs, enjoy higher traffic, drive additional revenue per RO, and build deeper customer loyalty. Built on Dominion’s shopper-centric philosophy, this marketing hub provides a roll-up of key website, social media, equity mining, inventory merchandising, reputation management, SEM and fixed operations advertising metrics. It simplifies a dealer’s reporting tools by bringing together key consumer shopping behavior metrics in one user-friendly dashboard.

For more information on the benefits of the Dominion Dashboard for your automotive dealership or to schedule a demo, please call 877-421-1040.

About Dominion Dealer Solutions

Dominion Dealer Solutions improves dealers’ performance by developing advanced technologies including: reputation and social media management, responsive websites, digital advertising, SEO, SEM, multi-channel marketing, and custom market reports. Coupled with award-winning lead management, inventory merchandising, equity mining, customer relationship (CRM) and dealer management (DMS) solutions, Dominion redefines automotive retail by delivering first-class customer experiences for today’s automotive dealerships. Based in Norfolk, Virginia, every OEM and over 10,000 U.S. dealers depend on Dominion’s foundation of innovation, integrity, excellence and teamwork to provide them with results at every turn. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises

Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals. Our widely recognized B2C web and mobile portals, including,, and, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships. Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, across the U.S., and internationally.

Media Contact:

Dominion Dealer Solutions
Peyton Hoffman
Director of Public Relations and Event Management

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