ATTN Dealers: The car shopper’s #1 goal is to rule you out. Sounds harsh, yes, but that is exactly what they’re doing as they condense their online research. They are determining the best car, the best price, and the best place to commit while ruling out everyone who does not meet their needs.
The dealer who offers the most assistance is the one who ultimately wins the shopper’s attention.
The research, which previously has been a gathering activity with broad focus, now turns into an organizing activity with deep focus. Automotive shoppers begin forming a short list of options and launching a deep comparison of the vehicles and auto dealerships that make the best sense. While you are Rocking Your Sales Funnel, they are identifying the one or two dealers they will meet in person.
Your goal as a dealer, however, is to remain in the game, not by making the most noise, but by offering the most help. Why? The dealer who offers the most assistance is the one who ultimately wins the shopper’s attention. There is a huge opportunity that exists for both new and used car dealers at this point in the sales funnel.
How do you stay in front of digital shoppers and offer the kind of assistance that builds relationships with them? Check out the latest chapter of Rocking Your Sales Funnel, the FREE nine-part eBook from Dominion Dealer Solutions. Download it today!READ MORE >