By: Shane Marcum, General Manager, Cross-Sell & Inventory Solutions
The final issue of The Definitive Guide to Inventory Management reveals how to make your vehicles’ window labels actionable. Mobile devices play a huge role in today’s consumer shopping process. Car shoppers utilize their smartphones to research and verify purchases. Making window labels actionable with Quick Response (QR) codes for both new and used inventory is a must in today’s marketplace.
Incorporating QR codes makes it easier for on-the-lot shoppers to engage with your vehicles, view inventory, pricing, and special offers. According to JD Power, 48% of new vehicle buyers that shop on a mobile device use their smartphone while at the dealership. Your automotive dealership can also include mini-CARFAX reports to help further enhance consumers mobile shopping experience while continuing to build confidence and trust.
For more information about Dominion’s Inventory Management Solutions call 877.421.1040.READ MORE >