By: Shane Marcum, General Manager, Cross-Sell & Inventory Solutions
Last week’s issue of The Definitive Guide to Inventory Management discussed how to build trust with car buyers through strong vehicle warranties. In this issue, we’ll review ways to further build trust and credibility with a streamlined vehicle reconditioning process.
It’s important to differentiate your local automotive dealership from competitors in the market. Be upfront and honest with your shoppers about the vehicle reconditioning process. Don’t be afraid to advertise the details and costs that have been put into your vehicles. Itemize the investments you’ve made in your used vehicles and explain how these costs translate into extra security and lower maintenance bills in the future. Both online and in-store car shoppers will appreciate this extra effort taken to ensure that vehicles have been properly reconditioned. Providing additional transparency enhances consumer trust in both your dealership’s brand and staff, resulting in strengthened relationships with your auto dealership.
Download the latest issue of The Definitive Guide to Inventory Management. Stay tuned for the ninth and final issue next week.READ MORE >