By: Peyton Hoffman, Director of Public Relations and Event Management
In case you missed it, here are April’s top five blogs from Dominion Dealer Solutions!
Dominion Dealer Solutions is happy to congratulate the 2016 Top 100 Automotive Dealer Groups. We are proud to work alongside such an impressive list of talent and wish each of you continued success throughout this next year. This achievement takes dedication, hard work, and continued passion for the automotive industry. It deserves to be recognized. Though we’ve included the entire list of Top 100 dealer groups, we’d like to especially recognize AutoNation Inc., Lithia Motors Inc., and Suburban Collection for their strides this past year.
After months of preparation, the largest automotive industry event, NADA, has come to a successful completion. The 2016 National Automobile Dealers Association Conference & Expo has required the most extensive logistics– planning and marketing execution that I’ve seen in my years of events coordination. All of that hard work paid off, since NADA is also the most impressive onsite from the creative high-tech booths, sexy and cars, to the highly engaging educational workshops.
“She looks perfect. Just your type. Man, wouldn’t it be great to get her number, so you can follow up with her? You make your approach, come on strong. Cheesy pickup line. Something about how great you are and how great you’d be together. Does she give you her number? Maybe. Maybe it’s a real number, maybe not. If it is her real number, will she talk to you when you call?”
This sounds like something that might happen at a bar on a Saturday night. But that’s not what we’re talking about here. I’m talking about your automotive dealership’s website. Car buyers are coming to your site, so you try everything to get them to provide their contact information. You blast them with pop-up windows or hide prices to get their information. You might even prevent them from seeing any vehicle until they’ve told you who they are. Why? So your sales team or BDC can start working on them.
When discussing Digital Marketing success, there are few elements more important than vehicle merchandising excellence. Vehicle merchandising includes the content, descriptions, images and videos associated with individual online inventory listings. Unfortunately, many dealers fail to understand the importance of vehicle merchandising. Instead, they look for the lowest cost method capable of getting photos and inventory online.
Dominion’s new My Payment tool is designed to give consumers real answers to payment questions directly from a dealership’s website. Dealers using My Payment build trust with online consumers by equipping them to make better, more informed purchase decisions. Car shoppers select their payment preferences and view monthly payments for any specific vehicle without leaving your website.READ MORE >