We sometimes think that the more features a CRM solution possesses the more effective it will be. However, this is not always the case, extra bells and whistles often require intense training and may minimize employee buy-in. Despite what a dealer may think, an over-complicated CRM system does not mean it is powerful or practical.
Software that is not easy to navigate or requires tedious processes consumes a user’s time and reduces their ability to achieve dealership goals. CRM systems must have the knowledge to aid users in their customer relationship process, from the initial lead all the way through follow-up and retention.
Dominion takes pride in the fact that our CRM solution, Web Control is intuitive. We built our solution with the user in mind, and we aim to make dealer’s lives easier.
Interested in getting a demo of Web Control, call 877.421.1040 and speak with a product specialist today!READ MORE >