By: Stephanie Morris, Marketing Content Coordinator
If you’ve been following along with our recent blog series on automotive data mining, then you already know how important equity mining can be to a dealership, and the benefits of on-site training. This week we will delve into making this key process even more lucrative.
…48% of a dealership’s Service Drive customers bought somewhere else.
Looking at dealerships using Dominion DealActivator, we found that about 48% of a dealership’s Service Drive customers bought somewhere else. For a time, that meant that dealers had no way to conquest these customers. Dealerships lacked vital information about the customers’ credit and equity status. But then, soft credit pull technology made its way to the automotive industry.
Auto dealers now have the ability to pull any service customer’s credit…
Automotive dealers now have the ability to pull any service customer’s credit – no matter what dealership they purchased from. This greater ability to turn service customers into new car buyers leads to around 10 additional units sold per month! So, how did we get this number? Download our latest eBook, 4 Steps to Accelerate Your Equity Mining Success, and find the answer in, “Step 2: Dig Deeper with More Data.”
Simplify the equity mining processes in your dealership with powerful software. DealActivator, powered by Dominion Dealer Solutions, is an award-winning equity mining solution that helps dealerships generate more sales. To learn more about DealActivator and Soft Credit Pulls call 877.421.1040.