By: Mackenzie May, Social Media and Reputation Specialist
Imagine if today’s automotive dealers could gaze into a crystal ball and determine the perfect message to send to the ideal audience, at just the right moment. Not only would they get more “bang for their buck,” but they would also receive a higher quantity of valuable leads to their new or used car dealerships.
Well imagine no longer, Predictive Advertising – our “magical crystal ball” – utilizes scientific data, based on demographic information and human behavior, to deliver an extremely efficient and effective marketing strategy. How can dealers turn this data into dollars?
…combine the power of predictive shopper analytics with the power of Facebook advertising.
Dominion Dealer Solutions uses Predictive Inventory Social Ads to combine the power of predictive shopper analytics with the power of Facebook advertising. A Dominion Social Specialist creates appealing ads, using relevant and continually updated content from the automotive dealership’s website. Advertisements are continually updated as inventory sells, so that customers are always directed to new or used vehicles that are currently on the dealership lot.
…catch car buyers just as they re-enter the shopping cycle.
By combining attractive imagery and fresh content with the proper target audience, Predictive Inventory Social Ads catch car buyers just as they re-enter the shopping cycle. Additionally, this type of advertising from Dominion can even pull shoppers into the cycle before they plan to begin their car search. Predictive Ads pull consumers further down the shopper funnel, while catapulting automotive dealerships to the forefront of these consumers’ options.
So, why choose Dominion Dealer Solutions? Dominion’s partnerships with Facebook and Oracle grant us access to copious amounts of rich data that’s unavailable to other advertisers. With Dominion Dealer Solutions, every dealer has a dedicated Social Advertising Specialist to manage their account. This means that a dealer has a single contact to ask any questions, to discuss results with, and to help them create fully customizable Predictive Inventory Social Ads.
For more information on getting started with Dominion Social Ads, click or call 877.421.1040 today!
*Actual Dealer Results