By: John Hardacre, Product Manager
Employees are the core of every automotive dealership. Improved capabilities and knowledge of an already talented workforce can be a major source of competitive advantage in any market. It is extremely important that your employees are consistently trained on the software solutions that run your automotive dealership operations, including an equity mining tool. Increase your dealership’s equity mining success with consistent and relevant training.
In order to achieve the full ROI potential of any automotive equity mining tool, today’s dealers must drive a high rate of utilization. This requires on-going, role specific training for all employees.
This training should extend well beyond just which buttons to push and when.
Automotive employees that learn the theory behind the software find clarity. Successful equity mining product training programs include: best practices, process training, tips on campaigns to run, and lessons learned from other dealerships.
Dominion’s DealActivator delivers a full product training suite to match any adult learning style through multiple delivery systems. The goal is to ensure that automotive dealers receive relevant, actionable and consistent product training to ensure success. This training is offered in a variety of ways so that any employee has access.
DealActivator product training is all offered free of charge as part of the DealActivator Solution. Check out the various training options below:
1. On-Demand Training Videos
Under the “Training” tab within the DealActivator tool, dealership employees will find video tutorials; roughly 10 minutes or less with a short quiz to ensure comprehension. These videos are useful for keystroke navigation and include the what and why behind the software tool.
2. Live Webinars
Also under the “Training” tab in DealActivator, automotive dealership staff can register for various live training classes offered several times a month. These are primarily focused on how to build successful campaigns that will bring results to your dealership. Webinars are delivered by Dominion’s equity product specialists with years of experience working with automotive dealers on how to get the most ROI from the program. The webinars are continually updated based directly on customer feedback.
Best Practice topics include:
Proactive Lease Retention (Catching leases near/over miles, lease retention)
Targeted Marketing (Being strategic rather than tactical – building results driven processes)
Optimize the Service Drive (Specific strategies for conquesting sales in Service Drive)
Reporting & ROI Functions (evaluating ROI for success, administrative settings)
Soft Credit Pull Training (FCRA compliance, Keystroke navigation, suggested strategies)
Basic Training – (Offers a tactical overview for new users / refresher for current users
3. Help Reference Tool
Under the “Help” tab, dealers will find a comprehensive, easy to read user training manual, complete with a “Search” function and a detailed index.
4. Dominion Dealer University – www.dduonline.net
In addition to on-demand product videos, automotive dealers can also access DealActivator product training videos within Dominion Dealer University. Here, dealers will find videos regarding other Dominion Dealer Solutions’ products as well. The entire DealActivator team is committed to ensuring the success of every automotive dealer with campaigns that drive a high level of equity- based sales and ROI. Sustainable success with any software program, including equity mining, requires a mutual commitment to consistent, relevant and targeted product training.
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