It’s that time of the year again…ready or not. We are in the final quarter of the year which can only mean one thing- it’s time to get as much revenue on the books as possible. So far, 2017 has stood up to the predictions of a decrease in new vehicle sales, but there is still plenty of time to boost profits and add some serious revenue to your auto dealership’s bottom line. In this three part blog series, we will focus on the top 3 things new and used car dealerships can do today to impact revenue and close ’17 with a bang!
Our first “must-do” isn’t on the showroom floor. It’s in the service drive. You’ve probably been focused on the service drive more this year than in previous years, but now it’s time to really dig in.
Moving the needle for Fixed Ops isn’t as difficult as you might think. The good news is the customer data you need is right inside your dealership’s DMS. You can prospect regularly scheduled maintenance customers or bring back the lost souls that haven’t been in your service drive in months. Take a deep dive into your data and market to customers that already know you!
Email marketing to targeted segments of your data is hands-down the most efficient, cost-effective channel to communicate with customers. Dominion Dealer Solutions’ email marketing exceeds industry standards in open rates, and call to action conversions. Preparing a well thought out email marketing campaign to target your recurring service business is the first step in adding more profit to your bottom line before the year ends.
Next week we will continue our Top 3 Must-Do’s with a look at Pre-Owned Inventory and whether or not it’s working to drive buyers into your showroom.
To get help with your year-end email campaigns, contact us today at 877.421.1040. Our Dominion Marketing Specialists are here to help you design and implement successful email campaigns!READ MORE >