Last week, we released the first chapter of our eight part eBook, entitled Rocking Your Sales Funnel. This week, we are happy to release the next chapter for you to download, enjoy, and share.
Marketing and sales professionals have long charted this journey as a funnel…
After learning about complex buying decisions that today’s automotive consumers face in Chapter 1, it makes sense to consider the process car shoppers navigate on their way to purchase a vehicle in Chapter 2. Marketing and sales professionals have long charted this journey as a funnel, cataloging shoppers in one of the following stages:
- The Pre-awareness Stage
- The Awareness Stage
- The Research Stage
- The Purchase Stage
In this chapter of the Rocking Your Sales Funnel eBook, we dive deeper into the research stage of the modern automotive sales funnel. Take a closer look into what it means for car shoppers to commence, condense, and consider their online research – and what it takes for your automotive dealership to win the hearts of these shoppers while they research online.
Be sure to return next week for the Chapter 3 of Rocking Your Sales Funnel – An 8-step guide to align your dealership marketing with car shopper behavior. Learn how Dominion Dealer Solutions can turn your website into a resource for online car shoppers by calling 877.421.1040.READ MORE >