It’s a good ol’ fashion, two-for-one, double feature. In this post, we’re sharing the next two chapters of our eight-part eBook, Rocking Your Sales Funnel.

Now that you have a greater understanding of the customer’s perspective (complex buying behavior) discussed in Chapter 1 and the customer’s process (modern sales funnel) covered in Chapter 2, it’s time to consider the dealership marketing technology available to move future car buyers through the pre-awareness and research stages of the funnel.

We must remember that tomorrow’s buyer is today’s pre-aware shopper — specifically the pre-aware shopper who is forming an opinion of your dealership’s brand through targeted marketing. Branding and awareness can be accomplished through traditional media, such as TV and radio; however, success has come from strategically shifting to social media and loyalty marketing.

Discover the best marketing technology to rock your sales funnel – Download our Double Feature

Interested in learning how your dealership can reach customers at every stage of the buying cycle on Facebook? Click or call 877.421.1040.