It’s a good ol’ fashion, two-for-one, double feature. In this post, we’re sharing the next two chapters of our eight-part eBook, Rocking Your Sales Funnel.
Now that you have a greater understanding of the customer’s perspective (complex buying behavior) discussed in Chapter 1 and the customer’s process (modern sales funnel) covered in Chapter 2, it’s time to consider the dealership marketing technology available to move future car buyers through the pre-awareness and research stages of the funnel.
We must remember that tomorrow’s buyer is today’s pre-aware shopper…
We must remember that tomorrow’s buyer is today’s pre-aware shopper — specifically the pre-aware shopper who is forming an opinion of your dealership’s brand through targeted marketing. Branding and awareness can be accomplished through traditional media, such as TV and radio; however, success has come from strategically shifting to social media and loyalty marketing.
Interested in learning how your dealership can reach customers at every stage of the buying cycle on Facebook? Click or call 877.421.1040.READ MORE >