This month’s website design spotlight goes to Tranum Auto. This dealership’s website was recently redesigned by our Dominion Website Team to include My Payment, Dominion’s online Shop-by-Payment tool.
Tranum Auto’s Preowned Superstore, located in Temple, Texas, demonstrates an outstanding example of clean, auto dealership web design that provides the ultimate customer experience.
- The clean image and tag line – “Service to Believe in!” at the top of the page draws the user in.
- The CTAs quickly give the users the 4 key options to select from – Inventory, Specials, Get Pre-Approved, or Service.
- All of the important information is “above the fold”.
The Shop-by-Payment option is clearly visible throughout the shopper’s entire journey and is very user friendly. By using Soft Credit Pulls, My Payment is able to provide a true, realistic payment amount that online car shoppers can trust.
The Ask Us Anything page offers up the dealership employees’ expertise to assist online vehicle shoppers with any questions that may arise while navigating the Tranum website.
Don’t just take our word for it…
During the first 30 days after the redesign and addition of My Payment, Tranum Auto saw:
- Leads increase by 165%
- Click-to-Calls increase by 128%
- Map Views increase by 112%
Overall, the key to this dealership’s website design is how well it easily answers the shopper’s questions. Dominion designs auto dealers websites based on how shoppers prefer to shop, with the goal of driving more leads and more showroom traffic.
Congratulations to the team at Tranum Auto and the Dominion Website team. We are continually pleased to share exciting metrics that are a direct result of successful partnerships.
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