By: Amy Peck, Director of Marketing Services
This month’s website design spotlight is Ashland Ford Chrysler.
Ashland Ford Chrysler is located in Ashland, Wisconsin. They are proud to be the leading dealer in Ashland and its surrounding areas. Ashland Ford Chrysler boast excellent ratings for all aspects of the dealership operations, including vehicle quality, service, and most importantly, customer satisfaction. They grant individual attention for each and every one of their customers.
Ashland Ford Chrysler has partnered with Dominion Dealer Solutions for a long time, but a few months back went through a website redesign, and added Dominion’s SEO and content to their existing website.
They went from a busier homepage to one with a cleaner, more modern design that showcases prominent buttons to drive shoppers to the type of inventory they desire. The sticky navigation at the top follows the user down the page as they scroll. Also, because Ashland Ford Chrysler has our Prime Response® Reputation Management, we can strategically place reviews not only on the homepage, but also in other areas of the site where people take action, such as the Vehicle Detail Pages.
Over the past 6 months, the dealership has seen a tremendous increase compared to the stats from the first 6 months of the year. The results show the benefits of having managed SEO and content written specifically for the dealer’s customers.
Ashland Ford Chrysler has seen a:
- 227% increase in lead form submissions
- 154% increase in sessions
- 143% increase in users
- 14.04% increase in average session duration
- 6.28% decrease in bounce rates
In addition to the key points and results above, Ashland Ford Chrysler’s website is secure and mobile friendly. Both of these are critical to success in today’s online shopping process.
Overall, the keys to this site’s success are it’s clean design and its ability to provide shoppers with the ultimate shopping experience. The Dominion team uses our years of automotive and UX experience to ensure that our customers’ websites are easy to navigate and convert shoppers to buyers.
Congratulations to both the Ashland Ford Chrysler team and the Dominion Website team for an effective redesign and remarkable results. We look forward to continuing to grow this partnership!
To start generating results like the ones outlined in this blog, contact Dominion Dealer Solutions today! Call 877.421.1040.READ MORE >