Prime Response is Dominion Dealer Solutions’ comprehensive Reputation and Social Media Management platform that lets dealers monitor their online reputations and interact with customers. Online reviews affect whether a consumer considers a specific dealership in both the research and test drive steps of the car buying process. Tracking and responding to negative reviews helps protect a dealership’s reputation. Sharing positive online reviews on social media is also effective and made easy using the Digital Dashboard. Engaging social media campaigns drive inventory off your dealership’s lot.
Utilizing Prime Response can efficiently and effectively monitor your dealerships reviews, social media campaigns, and the websites search performance. Not only can you monitor your search performance, but you can compare it to your competitors. Prime Response can save your dealership time by doing these searches for you.
Shea Bailey from Willett Honda South, a Dominion Dealer Solutions customer, utilizes Prime Response to drive success for his dealership. Since becoming a customer, he has seen improvements in reviews, search results, and has seen how Facebook can move inventory.
“We have been using the Dominion Dealer Solutions’ online reputation and social media platform, Prime Response, since October 2015, and have seen amazing results month after month.
Our online reviews are up 641%; from 7.8 reviews per month at an average star rating of 3.3, to an average of over 50 reviews per month with an average star rating of 4.5, since using the tool.
Through our strategic review strategy, we have moved up to the 4th Google position when searching for Honda dealerships in the entire state of Georgia. I am very happy with our success and results in regards to our current online reputation profile.
On the social media side, we have welcomed the increase in website traffic coming from Facebook. In the month of February, Prime Response created ads for 16 different used vehicles from our website, and advertised them on Facebook throughout the month. Seven of these vehicles had sold as of March 4th, 2016. Facebook was not an avenue that helped us sell vehicles until we started using this product.”
Willett Honda South