In parts one and two of the three part series, “Top 3 Things To Do to Close 2017 with a Bang,” we covered the importance of dealership email marketing and using used car inventory to bring customers to your showroom. In part three, we shift our focus to what current and potential customers are saying about your new or used car dealership.
In an effort to end the fiscal year on a high note, consider targeting your dealership’s email marketing efforts around Fixed Ops. Based on the information found in a dealership’s DMS, Fixed Ops email marketing creates a process to increase sales of pre-owned vehicles, and polish up the dealership’s reputation. All three of these must-do’s ultimately add to your bottom line and help finish 2017 with a bang!
We are immersed in a time where nearly 70% of the U.S. population uses a Smartphone. How does that translate to your dealership’s reputation? With a simple click and less than one minute of your customer’s time he or she can share with the world the experience received while servicing or purchasing a car from your dealership.
Ratings on sites such as Google, Facebook, DealerRater and Edmunds have a huge impact on your profit, whether you want to believe it or not. Given the choice when researching dealerships, consumers will likely choose to spend their money at a dealership that is reputable, transparent and values their customers. Your customers have a lot of power over how well you stack up against your local competition.
Dealers using Dominion Dealer Solutions’ Prime Response consistently see a 5X increase in review generation and maintain a 4.6 average star rating. Potential customers rely heavily on online reviews. Ensure your dealership’s online reputation is polished and is a reflection of the hard work, dedication and commitment to customers you and your dealership staff have have. Inevitably a solid reputation will lead to increased revenue across the board.
For more information about how Dominion Dealer Solutions can help meet your year-end goals, call 877.421.1040.
